Practice Lead, Performance Marketing, MEC North America
A programmatic strategist with 14+ years of digital experience, Bruce is responsible for delivering robust performance marketing strategies for the agency’s domestic and global clients while driving forward MEC’s performance marketing capabilities. Bruce sharpened his programmatic skills most recently serving as programmatic specialist on the agency’s AT&T account. In this role, he focused on driving growth through the use of data and real-time buying and crafted a proprietary programmatic buying practice that delivered measurable business impact for the client. His proven leadership and keen understanding of insights and audience targeting is helping guide clients through the increasingly complexities of the programmatic landscape.
Prior to joining MEC, Bruce worked across several prominent brands such as IBM, Intel, Sprint, Intel during his time at Mindshare, along with Reckitt Benckiser and Farmers Insurance.
Additionally, Kiernan actively participates in several industry panels and presentations as a member of the digital marketing community, plays a critical role in building out new agency initiatives and staff, and acts as a member of vendor advisory boards.
All sessions by Bruce Kiernan
Continental Breakfast and Registration08:30 AM
Welcome and Opening Remarks
by Andy Batkin, CEO, Social Summits09:30 AM
by Mark Howard - CRO- Forbes Media9:45 AM