Chrystie Kelly

VP, Partner Research

Biography

Chrystie Kelly is a diverse media professional. Her expertise ranges from traditional media, digital platforms, consumer research, to marketing strategy. She has been heavily involved in consumer segmentations, multi-channel measurement/ROI, social listening and brand analytics.

Chrystie is in her second stint handling integrated media measurement at UM for ExxonMobil and H&M.   She has helped clients, such as Sony, deliver real business impact by understanding how to improve the end to end consumer experience, assessing the halo affect and defining/implementing a common measurement framework across all divisions.

Chrystie is an active participant in the MRC. Prior to UM, Chrystie worked at Univision Radio, Univision Network Television, and Katz Media.   She studied business with a concentration in Marketing at Marist College in Poughkeepsie, NY.

All sessions by Chrystie Kelly