Eric Franchi

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Eric Franchi

Co-Founder & CEO



Eric Franchi is co-founder of Undertone where he leads all thought leadership, media and industry relations on behalf of the company. A respected industry leader, Eric has been featured in publications including Ad Age, Adweek and The Wall Street Journal, on Fox Business News and on stages worldwide including IAB MIXX, Advertising Week and Cannes. He has held a place on the board of the Interactive Advertising Bureau (IAB) for several years, helping guide the digital advertising industry through a period of rapid growth and change.

As co-founder of Undertone, Eric helped the company grow from a boot-strapped startup in 2001 to a highly profitable ad network. The company pivoted to become the leader in high-impact digital advertising solutions for brands, and was successfully acquired by Perion (NASDAQ: PERI) in 2015. Eric began his career in digital in the industry’s early days as a sales executive for He is a graduate of Pennsylvania State University. He serves as an angel investor/advisor for multiple technology companies. In 2015 he started his highly influential newsletter The IO, which hosts a weekly roundup of the most important news in advertising technology of digital media.


All sessions by Eric Franchi

Continental Breakfast and Registration

08:30 AM

Welcome and Opening Remarks

by Andy Batkin, CEO, Social Summits

09:30 AM

Keynote Speech

by Mark Howard - CRO- Forbes Media

9:45 AM

Publisher Panel


Coffee and Networking Break

10:45 AM

Agency and Programmatic Roundtable

11:15 AM

Research and Standards Panel

11:45 AM

Lunch and Networking

12:15 PM

Technology Solutions

1:30 PM

Brand Roundtable

2:00 PM

Afternoon Coffee and Networking Break

2:45 PM

The Business Model

3:30 PM

Open Forum and Discussion

4:30 PM

Final Wrap Up

5:00 PM

Cocktails and Networking

5:15 PM
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