John Fredette

Manager, Global Media & Sponsorship Marketing

Biography

John Fredette is the Manager of Global Media & Sponsorship Marketing for IBM Corporation. In this role, John is responsible for IBM’s media strategy, investment planning, and cross-discipline integration for all media investments – with an emphasis on digital, social and emerging platforms. John also directs all aspects of media integration and activation for IBM’s global sponsorship properties, including The Masters, USGA, PGA Tour, U.S./French/Australian Open, Wimbledon, and Tony Awards.

John has worked in a variety of marketing roles since joining IBM. His experience includes television, digital, social, branded entertainment, direct and event marketing. Prior to IBM, he worked for TJX Corporation in West Bridgewater, Mass.

John serves on several committees of industry associations, including the Association of National Advertisers (ANA), and International Advertising Association (IAA).

John has an MBA in Marketing from Babson College in Wellesley, Mass. and BFA in Graphic Design from the Rochester Institute of Technology.

All sessions by John Fredette