Scott joined Integral Ad Science in 2011 and has helped expand the company’s offerings from brand safety to a full suite of advertising analytics measuring media inventory quality and its impact on driving results. Under his leadership, Integral has become the de facto standard for a majority of the industry for measuring ad viewability, fraud, safety and overall inventory quality. Furthermore, the company’s solutions have become critical to the entire digital media ecosystem for maximizing advertising performance across display, video and mobile. In his 3 years since joining, the company has expanded to Europe and Asia and was recently recognized as the 6th Fastest growing company in the New York area by Crain’s Magazine.
Prior to Integral, Scott was most recently the founder and President of Aperture, the audience targeting and measurement technology platform that provides business intelligence to blue chip brands, agencies, and online publishers. Scott has more than 18 years of global experience in internet technology, digital advertising, and traditional media. Prior to Aperture, Scott spent six years as a senior executive at DoubleClick Inc., directing the launch and development of the DoubleClick ad network in nine countries, including Australia, Hong Kong, Japan, China, Taiwan, New Zealand, Singapore, and Korea. Scott also served as managing director of DoubleClick Asia Pacific and Vice President and General Manager of Global Marketer Solutions.
Previously, Scott co-founded and served as COO of Verified Person, and has held management roles at Time Warner Inc. and Andersen Consulting. Scott holds an MBA from Harvard University and a Bachelor of Arts degree from Princeton University.
All sessions by Scott Knoll
Continental Breakfast and Registration08:30 AM
Welcome and Opening Remarks
by Andy Batkin, CEO, Social Summits09:30 AM
by Mark Howard - CRO- Forbes Media9:45 AM