Benefits of Attending

Benefits For Publishers

  • Learn how to increase inventory and revenue while proving ads have been 100% seen for a specific amount of time
  • Learn about the strategic future of digital media monetization via Time and Attention
  • See the latest technologies and solutions enabling Time and Attention transactions
  • Learn about suggested new Standards and Practices
  • Network with Major Agency and Brand Execs, Programmatic and Technology Stake holders, as well as other Publishers.
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Benefits for Agencies and Brands

  • See how longer viewable impressions (10-20 seconds rather than 1 second) lowers effective cpm while maintaining meaningful brand connections with your target audience
  • Learn about the strategic future of digital media monetization via Time and Attention
  • See the latest technologies and solutions enabling time and attention
  • Learn about suggested new Standards and Practices
  • Network with Other Major Agency and Brand Execs, Publishers and Programmatic and Technology Solution providers

 
 

Benefits for Programmatic & Technology Stakeholders

  • Teach Brands, Agencies and Publishers the features, benefits and advantages of buying ads via Time and Attention versus the “old” impression
  • Learn about the strategic future of digital media monetization via Time and Attention
  • Learn about suggested new Standards and Practices
  • Network with Major Agency and Brand Execs, Publishers and Programmatic and Other Technology Solution providers
Time and Attention Benefits - 3D render. Maps courtesy: NASA and CIA World Databank II
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