Registration and Continental Breakfast

Coffee and Networking Break

Agency and Programmatic Roundtable
Agencies have found that buying digital ads via time and attention provides their Brand clients with many features, benefits and advantages over the standard one-second impression. How? Don’t miss these Agency execs as they share Case Studies that help attendees learn the process of buying ads via Time and Attention.

Moderator: Bill Tucker, EVP Media Relations – 4A’s

Speakers

Bruce Kiernan – Practice Lead, Performance Marketing, NA – MEC

Erin Rech – SVP, Digital Innovations and Investment – UM Worldwide

Andy Vogel – Global Head of Digital Products – Publicitas

Research and Standards Panel
As the Digital Industry searches for ways to solve its problems, much research has been done that proves the more Time and Attention a user spends in front of ads, provides substantial lift in brand awareness. What will be the Terms and Conditions, Metrics and Standards?  An important panel to set the stage for this new currency.

Moderator: Chrystie Kelly VP, Partner Research –  IPG Media Brands

Speakers

Josh Chasin – Chief Research Officer – comScore

David Wong – SVP of Product Leadership -Nielsen

Ron Pinelli – VP, Digital Research and Standards – MRC

Lunch and Networking

Technology Solutions
Ad Fraud, BOTS, Viewability, Programmatic and Brand Safety, Ad Blocking…..all industry problems, but drivers of technology solutions from these major Ad Tech and Mar Tech players. Learn about new technologies that help brands, agencies and publishers turn the inefficiencies from the last 20 years into a new currency of Time and Attention.

Moderator: Richy Glassberg, CEO-Medialets

Speakers

Jonah Goodhart– CEO, MOAT

Marc Guldimann, Founder and CEO– Parsec

Scott Knoll, CEO – Integral Ad Science

Wayne Gattinella –  CEO & President – DoubleVerify

Brand Roundtable
One brand manager was heard saying, “I want 20 seconds of attention from my target, not one-second.” Doesn’t take long for Brands to see that buying via Time and Attention offers them higher online brand awareness (some studies as high as 330% higher) and the ability to develop new creative that can be viewed for a specific amount of time. Meet some of the Thought Leaders from the Brand side as they share their thoughts and Case Studies.

Moderator: Nick Primola – SVP, Head of Industry Leadership and CMO Initiatives – Association of National Advertisers -ANA

Speakers

John Fredette  – Manager, Global Media & Sponsorship Marketing – IBM

Caitlin Grigg – Director: Global Digital Media & Data Management – Microsoft

Justin Soffer – VP Marketing – Travelzoo

Coffee and Networking Break

The Business Model
Buying and selling digital ads via Time and Attention offers a huge amount of benefits for both agencies/brands and publishers. But what’s the process, how do we plan, and transact? There are many “cost per engagement” models out there now…..Cost per Hour, Cost Per Minute, Cost Per Second, Guaranteed to See for 20 seconds, etc. Hear from the Industry leaders as they share their thoughts and suggestions for Industry standards and practices.

Moderator: Gavin Dunaway – Senior Editor – AdMonsters

Speakers

Joe Purzycki – Head of Partnerships – Medium

Bill Day – CEO – Tremor Video

Greg Rivera – Vice President of Sales, East Region – Vibrant Media

Eric Franchi – Co-Founder and CEO- Undertone

Henry Lau – Co-Founder & Head of Partnerships – Instinctive

Open Forum and Discussion
As we wrap up our day. One representative from each panel, AND the Audience, will attempt to sum up their panels and how we can all work together to build on the recent successes of buying and selling ads via Time and Attention and how this new currency can benefit all stakeholders.

Final Wrap Up

Cocktails and Networking