Mark Howard

Chief Revenue Officer

Keynote Speaker – Biography

Mark Howard is Chief Revenue Officer at Forbes Media. In this role, he is responsible for the U.S. and European digital and print sales organization, marketing, U.S. conferences and advertising solutions. Previously, he was SVP of Digital Advertising Strategy.

Mr. Howard also held the position of SVP and VP of Digital Advertising Sales for Forbes Media, overseeing the global sales team in its online sales efforts as well leading the Western Region team in its integrated sales efforts. He was also charged with developing the corporate digital sales strategy, which included new product development, the creation and development of audience segmentation programs and strategic planning.

Mr. Howard joined Forbes Media as a Regional Sales Manager in 2002. During his time at Forbes, he has also served as West Coast Digital Sales Director and Western Region Director of Integrated Sales.

Prior to joining Forbes Media, Mr. Howard held sales positions at Inc. and Fast Company magazines, as well as E-Trade Financial. He began his career as a media planner at Anderson & Lembke. He is a graduate of the University of Arizona with a Bachelor of Science in Business Administration, Marketing. He resides in New York City.

All sessions by Mark Howard

Mike Shields

Senior Editor

Biography

Mike Shields is a senior editor at the Wall Street Journal, where he covers digital media and advertising. Previously, Mr. Shields logged stints at Adweek, Digiday and Mediaweek. Prior to his journalism career, he spent seven years in the advertising business, working as a media supervisor at Lowe Worldwide and  Ammirati Puris Lintas.

All sessions by Mike Shields

Ashwin Sridhar

SVP, Global Head of Revenue, Digital Products

Biography

Ashwin is responsible for global advertising revenue from The Economist’s digital assets and is the head of business for Ideas People Media – The Economist’s publisher ad network.

Ashwin’s focus is ensuring The Economist’s advertising offering remains competitive and in tune with the changing needs of clients.

All sessions by Ashwin Sridhar

Stuart Schneiderman

Executive Director, Insights + Analytics

Biography

Stuart Schneiderman is Executive Director, Insights + Analytics at Time Inc., where his mission is to conceptualize and deliver Time Inc’s next generation of audience and advertising measurement solutions, providing senior management and advertisers with the insights needed to support their objectives.

Stuart has a long history of media research. Prior to joining Time Inc., Stuart led consumer insights and measurement efforts at Viacom. He also launched research functions at the Associated Press and the Online Publishers Association. Stuart holds degrees from Rutgers and Florida State University. He lives in New Jersey with his wife, daughter, dog and a Camaro.

All sessions by Stuart Schneiderman

Daniel Rothman

US Director of Insight for the Financial Times

Biography

Daniel is the US Director of Insight for the Financial Times. He manages all US based custom client research projects, the FT’s annual global brand-tracking series of studies as well as US syndicated surveys.  Daniel regularly consults with FT clients to deliver customized action-oriented brand and market insights.  A frequent speaker at industry conferences such as the Gramercy Institute, Daniel loves to share thought leadership insights within the marketing community.

All sessions by Daniel Rothman

Erwin Castellanos

Head of Sales for North America

Biography

As Head of Sales for North America, Erwin brings to Facebook over 12 years of leadership experience within the online space. Erwin directs his team with extensive knowledge, specializing in publisher development, strategy, and team building. Before joining the LiveRail team, Erwin was Vice President of Business Development at Tremor Video, formerly ScanScout, where he focused on strategic partnerships.

Prior to this, Erwin held the position of Executive Director of Media and Publisher Services at Eyeblaster and Director of Publisher Services at Advertising.com, now owned by AOL. Erwin holds a B.S. in Advertising from the University of Texas at Austin.

All sessions by Erwin Castellanos

Jonah Goodhart

CEO, and Co-Founder

Biography

Jonah Goodhart is the CEO and Co-Founder of Moat, a New York based Analytics company focused on driving success for brand marketers and premium publishers. Moat is at the forefront of helping shift digital advertising away from impressions and clicks and toward new models of attention. Jonah was the Founding Investor and Board Member of Right Media (acquired by Yahoo!), Founding Partner of WGI Group, and Co-Founder of Billions.org. Jonah was also a member of Mayor Bloomberg’s Council on Technology and Innovation.

All sessions by Jonah Goodhart

Ron Pinelli

VP, Digital Research and Standards

Biography

Ron is Vice President of Digital Research and Standards for the Media Rating Council, Inc. (MRC), a not-for-profit industry organization created in 1963 at the request of the U.S. Congress to assure high ethical and operational standards in audience measurement services.

Ron’s background includes over 10 years of experience in media research auditing, oversight and advisory services. Prior to joining the MRC in March 2015, Ron was a Senior Manager at Ernst & Young performing audits on behalf of the MRC with a focus in digital measurement and interacting with MRC management and member organizations. Ron has a thorough knowledge of research best practices, operations, controls and information systems in Internet, Multi-media, Print, Radio and Television measurement services and is a CPA in the state of Florida.

All sessions by Ron Pinelli

Chrystie Kelly

VP, Partner Research

Biography

Chrystie Kelly is a diverse media professional. Her expertise ranges from traditional media, digital platforms, consumer research, to marketing strategy. She has been heavily involved in consumer segmentations, multi-channel measurement/ROI, social listening and brand analytics.

Chrystie is in her second stint handling integrated media measurement at UM for ExxonMobil and H&M.   She has helped clients, such as Sony, deliver real business impact by understanding how to improve the end to end consumer experience, assessing the halo affect and defining/implementing a common measurement framework across all divisions.

Chrystie is an active participant in the MRC. Prior to UM, Chrystie worked at Univision Radio, Univision Network Television, and Katz Media.   She studied business with a concentration in Marketing at Marist College in Poughkeepsie, NY.

All sessions by Chrystie Kelly

David Wong

SVP of Product Leadership

Biography

David oversees product management for the Nielsen’s digital measurement products globally, which includes Nielsen Online Campaign Ratings, Nielsen Cross-Platform Campaign Ratings, and Nielsen Digital Content Ratings. Nielsen provides the industry’s leading digital and cross-platform advertising and content measurement solutions – enabling Nielsen’s clients to understand the audiences reached by digital advertising and the audiences who view digital media content across the world.

Prior to this role, David served as an Engagement Manager at the strategy consultancy, McKinsey & Company, where he led consulting teams to advise Fortune 500 clients on issues concerning strategy, new business development, and investment decisions. During his tenure at McKinsey, Mr. Wong focused within the media and technology industries, serving electronics manufacturers, diversified media companies, and cable/telecom operators.

All sessions by David Wong

Mark Pearlstein

Chief Revenue Officer

Biography

Mark has over 12 years’ experience selling enterprise software, ad tech and internet advertising. Most recently Mark served as SVP Business Development & Sales at Ringleader Digital, a mobile ad serving platform and network focused on the mobile ecosystem. In that role he worked closely with ESPN, Microsoft Advertising and AccuWeather. Prior to Ringleader Mark held key roles at Entriq, Motive, Broadjump, and Oracle. Mark earned his BA in Philosophy from Brandeis University.

All sessions by Mark Pearlstein

Justin Soffer

VP Marketing

Biography

Justin Soffer leads marketing for Travelzoo (NASDAQ: TZOO) in North America, overseeing user acquisition, public relations, trade marketing, social, video and partnerships. He has held many roles at Travelzoo for more than a decade, include positions in product and client management as well as corporate development.

Justin also makes early-stage venture investments via Tsai Ventures, a division of Tsai Capital Corporation.

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Erin Rech

SVP, Digital Innovations and Investment, UM Worldwide

Biography

Erin Rech is UM’s SVP, Digital Innovation & Investment for the Coca-Cola Connections Studio. In this role, she leads digital across the Coca-Cola portfolio of brands, which include Coke trademark, Sprite, smartwater, vitaminwater, Minute Maid and more.

Prior to her time at UM, Erin was the SVP, North America at 87AM, an independent, full-service digital shop focused on entertainment and culture. She oversaw the agency’s 5 offices and key accounts that included Showtime, NBC, Universal Pictures, The Weinstein Company, A&E Networks/HISTORY, Starz, MGM, Disney Theatrical Group and L’Oreal. Previous to 87AM, Erin ran digital for THE BOOK OF MORMON, The Tony Awards and The Rodgers & Hammerstein Organization.Within those roles, she launched first-to-market partnerships with Google and Spotify, taught Neil Patrick Harris how to tweet and launched the first official OLV playback of Julie Andrews twirling in the Alps in The Sound of Music.

Erin holds a B.A. in Political Science and Economics from the University of California, Los Angeles.

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John Fredette

Manager, Global Media & Sponsorship Marketing

Biography

John Fredette is the Manager of Global Media & Sponsorship Marketing for IBM Corporation. In this role, John is responsible for IBM’s media strategy, investment planning, and cross-discipline integration for all media investments – with an emphasis on digital, social and emerging platforms. John also directs all aspects of media integration and activation for IBM’s global sponsorship properties, including The Masters, USGA, PGA Tour, U.S./French/Australian Open, Wimbledon, and Tony Awards.

John has worked in a variety of marketing roles since joining IBM. His experience includes television, digital, social, branded entertainment, direct and event marketing. Prior to IBM, he worked for TJX Corporation in West Bridgewater, Mass.

John serves on several committees of industry associations, including the Association of National Advertisers (ANA), and International Advertising Association (IAA).

John has an MBA in Marketing from Babson College in Wellesley, Mass. and BFA in Graphic Design from the Rochester Institute of Technology.

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Caitlin Grigg

Director: Global Digital Media & Data Management

Biography

As Director of Global Digital Media & Data Management, Caitlin leads a team developing & implementing new approaches to campaign excellence & evolving research, analytics and ad tech across multiple lines of businesses including Windows, Surface, Cloud, Brand & XBOX. Caitlin also authored & built the Digital North Star program across Global Digital Media which focuses on designing & implementing digital stewardship best practices that tackle key risk areas such as viewability, fraud, privacy & brand safety.

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Richy Glassberg

CEO

Biography

As CEO of Medialets, Richy Glassberg brings decades of experience in media, digital advertising, sales, operations, technology and leadership roles to the industry’s leading mobile measurement and attribution platform. Prior to joining Medialets, Glassberg pioneered digital at Turner Broadcasting by launching CNN.com in 1995, and helped lead businesses for News Corp including Speed Channel and TV Guide Networks. In 1996, he helped guide the industry with his work as a a co-founder of the IAB and served as Vice Chairman for its formative years, helping to establish the organization as the leader in providing industry standards, research, and guidance.  Glassberg currently serves as the chair of the IAB Mobile Measurement Committee, sits on the MRC Digital Board and is a founding board member of Breastcancer.org.

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Josh Chasin

Chief Research Officer

Biography

Mr. Chasin has more than 25 years of experience in media and market research. Prior to joining comScore, Mr. Chasin was the principal and founder of Warp Speed Marketing, Inc., a Manhattan-based media research consultancy. Mr. Chasin is a former executive at Arbitron, Inc., and a past President/CEO of Simmons Market Research Bureau and Northstar Interactive. In his career, Mr. Chasin has been directly involved in the development and management of audience measurement services for a variety of media, including television, radio, magazines, newspapers, out-of-home, and the Internet.

Mr. Chasin is a member of numerous industry organizations and committees, including the Advertising Research Foundation (“ARF”) Online Measurement Council, ARF Online Panel Research Quality Council, Online Reach/Frequency Committee, Video & Electronic Media Council and Media Effectiveness Council. He holds a B.S. in Marketing from NYU and an MBA in Marketing Management from Pace University.

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Marc Guldimann

CEO

marc@parsec.media
‭1 (415) 810-7980‬
http://www.parsec.media/

Biography

Marc Guldimann is the CEO of Parsec, the first marketplace to sell media based on how much time people choose to spend with ads. Previously he was the founding CEO of Spongecell and Enliken. Marc graduated from Carnegie Mellon with a degree in Social Decision Sciences and resides in Brooklyn. Follow him on twitter @guldi

All sessions by Matt Guldimann

Scott Knoll

CEO

Biography

Scott joined Integral Ad Science in 2011 and has helped expand the company’s offerings from brand safety to a full suite of advertising analytics measuring media inventory quality and its impact on driving results. Under his leadership, Integral has become the de facto standard for a majority of the industry for measuring ad viewability, fraud, safety and overall inventory quality. Furthermore, the company’s solutions have become critical to the entire digital media ecosystem for maximizing advertising performance across display, video and mobile. In his 3 years since joining, the company has expanded to Europe and Asia and was recently recognized as the 6th Fastest growing company in the New York area by Crain’s Magazine.

Prior to Integral, Scott was most recently the founder and President of Aperture, the audience targeting and measurement technology platform that provides business intelligence to blue chip brands, agencies, and online publishers. Scott has more than 18 years of global experience in internet technology, digital advertising, and traditional media. Prior to Aperture, Scott spent six years as a senior executive at DoubleClick Inc., directing the launch and development of the DoubleClick ad network in nine countries, including Australia, Hong Kong, Japan, China, Taiwan, New Zealand, Singapore, and Korea. Scott also served as managing director of DoubleClick Asia Pacific and Vice President and General Manager of Global Marketer Solutions.

Previously, Scott co-founded and served as COO of Verified Person, and has held management roles at Time Warner Inc. and Andersen Consulting. Scott holds an MBA from Harvard University and a Bachelor of Arts degree from Princeton University.

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Bruce Kiernan

Practice Lead, Performance Marketing, MEC North America

Biography

A programmatic strategist with 14+ years of digital experience, Bruce is responsible for delivering robust performance marketing strategies for the agency’s domestic and global clients while driving forward MEC’s performance marketing capabilities.  Bruce sharpened his programmatic skills most recently serving as programmatic specialist on the agency’s AT&T account.  In this role, he focused on driving growth through the use of data and real-time buying and crafted a proprietary programmatic buying practice that delivered measurable business impact for the client.  His proven leadership and keen understanding of insights and audience targeting is helping guide clients through the increasingly complexities of the programmatic landscape.
Prior to joining MEC, Bruce worked across several prominent brands such as IBM, Intel, Sprint, Intel during his time at Mindshare, along with Reckitt Benckiser and Farmers Insurance.

Additionally, Kiernan actively participates in several industry panels and presentations as a member of the digital marketing community, plays a critical role in building out new agency initiatives and staff, and acts as a member of vendor advisory boards.

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Bill Tucker

EVP Media and Data Practice

Biography

Bill Tucker joined the 4A’s in 2014. He serves as the association’s central liaison with the industry media community and oversees the 4A’s media and data community, task forces, committees and forums. In addition, he develops strategic partnerships for the annual Transformation conference, the Data Summit and other initiatives, and is responsible for programming the media and data programs for these signature 4A’s events.

Bill has held several prominent leadership roles in the industry. Most recently, he served as president of global client operations for Publicis Groupe’s Starcom MediaVest Group, where he worked for nearly 15 years. From 2007 to 2012, Bill was MediaVest CEO; prior to that, he was president of client operations (2006-2007) and executive vice president/managing director (1999-2006). While at MediaVest, Bill also held management positions that included executive responsibility for SMG Performance Marketing, under which SMG Search and Halogen (a direct response agency) are grouped. Before joining MediaVest, he was executive vice president/media director of N.W. Ayer & Partners and executive vice president of North Castle Partners and worked at advertising agencies Chiat\Day and Saatchi & Saatchi. He regularly served as a 4A’s Media Policy Committee member.

Bill earned his Bachelor of Science in accounting from Villanova University and attended the Stern School of Business at New York University, where he also served as an adjunct professor of the undergraduate program. He currently serves on the dean’s advisory board for the Villanova School of Business, the board for the nonprofit Partnership with Children, the board of the Advertising Research Foundation (ARF), and the advisory board of the Digital Place-based Advertising Association (DPAA). He was named a 2009 Ad Age Media Maven.

All sessions by Bill Tucker

Bill Day

CEO

Biography

Bill Day is CEO of Tremor Video and an Internet pioneer with a proven track record of identifying emerging technologies to serve the needs of consumers, the media community, and investors.

In 2008, he joined video ad-tech company ScanScout as CEO. Tremor Media acquired ScanScout in November 2010, appointing Bill to serve as CEO of the combined entity, Tremor Video.

In 1996, Bill co-founded About.com, the largest and—at that time—fastest-growing content destination on the Internet. He served as the company’s president and COO during its 1998 IPO, and then as CEO from 2001–2003 after the company was sold to Primedia. While there he helped to invent, introduce, and popularize such Internet staples as blogging, content SEO, and contextual pay-per-click advertising.

Afterward, he went on to build other influential companies. He was CEO of behavioral targeting firm MeMedia from 2004 to 2006. In 2007, he was named chief media officer of Marchex, a company specializing in local search and providing a local-merchant ad platform.

Earlier in his career, he held a variety of senior leadership roles at Prodigy, which pioneered advertising supported consumer online services. While at Prodigy, he was responsible for the company’s Internet initiatives including its web browser, community and chat services, and ISP offerings.

Bill holds a B.S. in mechanical engineering from Yale University and an M.B.A. from the Wharton School, University of Pennsylvania.

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Andy Vogel

Head of Global Digital Product

Biography

Mr. Andy Vogel is Head of Global Digital Product at Publicitas AG. Mr. Vogel is responsible for all customer facing technologies, developing and implementing new digital marketing strategy and products. In the US, he has worked at the C-level for big brands, agencies and major media, such as ADP, cars.com, Gannett, the LA Times and Tribune. He was Senior Vice President of Digital & Mobile for Tribune Company, where he held responsibility for all digital, mobile, branded and converged media executions. He has been on the Board of the Mobile Marketing Association, IAB’s Mobile Center and Google’s Publisher Advisory Board.

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Eric Franchi

Co-Founder & CEO

Biography

Eric Franchi is co-founder of Undertone where he leads all thought leadership, media and industry relations on behalf of the company. A respected industry leader, Eric has been featured in publications including Ad Age, Adweek and The Wall Street Journal, on Fox Business News and on stages worldwide including IAB MIXX, Advertising Week and Cannes. He has held a place on the board of the Interactive Advertising Bureau (IAB) for several years, helping guide the digital advertising industry through a period of rapid growth and change.

As co-founder of Undertone, Eric helped the company grow from a boot-strapped startup in 2001 to a highly profitable ad network. The company pivoted to become the leader in high-impact digital advertising solutions for brands, and was successfully acquired by Perion (NASDAQ: PERI) in 2015. Eric began his career in digital in the industry’s early days as a sales executive for About.com. He is a graduate of Pennsylvania State University. He serves as an angel investor/advisor for multiple technology companies. In 2015 he started his highly influential newsletter The IO, which hosts a weekly roundup of the most important news in advertising technology of digital media.

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Greg Rivera

Vice President of Sales, East Region

Biography

Greg Rivera is Vice President of Sales for the East region at Vibrant Media. With over 19 years of strategic consulting and sales leadership experience, Greg brings his branded content, multi-platform, programmatic and business strategy experience to help successfully deliver campaigns across North America.

Prior to joining Vibrant, Greg was Vice President of Video ad Sales for IDG.tv and spent 10 years with Microsoft, where his teams delivered some of the earliest and most innovative branded experiences across the TV, PC, tablet and mobile screens for the largest brands in the industry. He has a Bachelor’s degree in Electrical Engineering from the University of Connecticut and a Master’s Degree in Management of Technology from Fairfield University.

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Wayne Gattinella

CEO & President of DoubleVerify

Biography

Wayne Gattinella is the CEO & President of DoubleVerify, a growth internet technology company based in New York City. DoubleVerify is the recognized market innovator that accurately authenticates the quality of digital media for the world’s largest brands.

Wayne has played a key role in the success of several game changing organizations in the digital information space. Prior to joining DoubleVerify in 2012, Wayne was CEO and President of WebMD (NASDAQ:WBMD). Under Wayne’s 10-year leadership WebMD evolved as the most recognized and trusted brand of health information for consumers and healthcare professionals, reaching more than 100 million unique users per month. During that time he significantly expanded the company’s revenues and profitability with a market cap of over $3 Billion.

Wayne held previous senior management positions in several high growth public companies including Medco Health Solutions, MCI Telecommunications and People PC.

Wayne holds an MBA from St. Joseph’s University and a BS from Drexel University LeBow College of Business in Philadelphia. He currently serves on the Board of Trustees for HealthGrades and Advisory Boards for the LeBow College of Business and Drexel University College of Medicine.

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Nick Primola

SVP, Head of Industry Leadership and CMO Initiatives

Association of National Advertisers (ANA)

Biography

Nick Primola is Senior Vice President at the Association of National Advertisers (ANA) where he is responsible for spearheading the ANA’s core industry leadership initiatives across the community of CMOs across the ANA’s 700+ client-side member companies. While at ANA Nick also led the transformation of the ANA’s School of Marketing practice and has run several of the ANA’s Industry Leadership initiatives including the globally renowned Marketing2020 – Organizing for Growth initiative and the re-launch of the ANA Alliance for Family Entertainment. He has served as a Director on the Marketing Accountability Standards Board (MASB) and ran the ANA’s national Member Relations team. Before joining the ANA he spent about nine years with Citizens Financial Group/Royal Bank of Scotland. While there, Nick was a senior vice president in the marketing group, where he ran the one‐to‐one marketing practice, led the annual marketing planning initiative, established relationships and business protocols between Marketing and the Bank’s operations, customer service and technology departments, and launched the first media mix modeling initiative for the company. Prior to this Nick spent over eight years in NYC between Ogilvy and Y&R/Wunderman, and began his marketing career in Delaware at MBNA/Bank of America.

A graduate of Villanova University, Nick enjoys life in Bucks County, PA with his family and friends.

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Henry Lau

Co-Founder and Head of Partnerships

Biography

Henry is a co-founder of Instinctive, where he leads business development and sales efforts. Instinctive has developed the industry’s first cross-device instant article technology, which loads branded content four times faster than the average publisher page. Henry also co-founded Prosperio, a programmatic direct DSP that was acquired in 2014 and started his career as a 22-year old media buyer at Mindshare.

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Jason Kint

CEO

Biography

Jason Kint is CEO of Digital Content Next, the only trade association to exclusively serve the unique and diverse needs of high-quality digital content companies that manage trusted, direct relationships with consumers and marketers. Jason is focused on guiding the organizations’ diverse and powerful group of members — from established media brands such as The New York Times, NBC, Conde Nast and ESPN, to digital natives, such as Vox, Slate and Business Insider — into the future and on setting the agenda for discussions on issues ranging from net neutrality to revenue innovation to privacy.

A 20-year veteran of the digital media industry, Jason led the evolution of CBS Sports into a multi-platform brand offering premier broadcast, online and mobile sports content as SVP and General Manager of CBS Interactive’s Sports Division and served in various executive roles launching and leading the websites for Sporting News and all of Times Mirror Magazines’ flagship websites under the ownership of Times Mirror, Paul Allen and later Condé Nast. Jason has a deep passion for journalism and evolving venerable brands into their multi-platform digital future.

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Gavin Dunaway

Senior Editor

Biography

AdMonsters Senior Editor, Gavin Dunaway, has been meticulously examining the digital media and advertising landscape since 2009. A journalist who flirted with numerous industries over the years before finding a comfortable home in ad tech, he also recruits speakers and assembles conference agendas – notably AdMonsters’ Publisher Forum series and the annual OPS conference – as well as moderates a variety of panels, discussions and fireside chats. When not on the hunt for the latest developments in digital media, Gavin can be found with a guitar in his hands, melting faces while playing with one of his bands. (Oh yeah – more than one.) Follow him, if you dare, on Twitter at @AdMonsterGavin.

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Andy Batkin

CEO, Social Summits, LLC.

Biography

Andy Batkin is currently the CEO of Social Summits, LLC. (SSL), a strategic consulting company specializing in digital and social media, with a focus on revenue generation. SSL’s interactive publishing and conference division facilitates the growth of Digital/Social Media and Social TV, Online, and in person through events like: The Conference on Time and Attention, The Social TV Summits, The Social TV Thought Leadership Roadshow and The Social TV Awards.

In 1996, Mr. Batkin founded SOFTBANK Interactive Marketing Inc. (SIM) after his company, Interactive Marketing, Inc. (IMI) was bought by SOFTBANK CORPORATION in Japan. Under his guidance as Chairman and CEO the company sold $50 million of interactive media in its first twelve months and grew to be the world’s largest interactive media rep firm.

In early 1995, under Mr. Batkin’s leadership IMI, became the Interactive Marketing Agency of Record, 
for Yahoo! and developed the branding and media strategy to create Yahoo! into a powerhouse Internet media company with a multi-billion dollar valuation. IMI was also the exclusive digital media advertising sales organization for Yahoo! for the first two years of Yahoo’s young life and handed over 1700 sales relationships to the new sales team that was developed by Mr. Batkin. In this time frame, IMI performed similar work for Netscape, ZDNet, Playboy, the National Football League, where Mr. Batkin created SuperBowl.com; NBC, MapQuest, Hollywood.com and many others.

In 1991, he founded The Creative Services Group and was its president and creative director. A year later, the firm was renamed Interactive Marketing Inc. (IMI). During this period, he began to focus the firm’s operations in three core areas: interactive marketing and promotions, interactive advertising sales,
and publishing industry leading magazines and organizing conferences such as: The Conference on Interactive Marketing East & West, Camp Internet and Web Innovation conferences.

Mr. Batkin is recognized as one of the founders of the interactive industry back in 1983, and has over 30 years of experience in creating innovative integrated marketing, digital media and promotional campaigns for Fortune 500 and Media and Entertainment companies. He has a well-known track record of vision of “what’s next” in the digital media space and has great long-term relationships with cable/broadcast television networks and advertising/digital agencies.

Andy has also produced TV shows having been the Creator and Executive Producer of a made for TV golf event called People vs. the Pros. This program was broadcast on ESPN for five years. In addition in 2006, Mr. Batkin, created The Trump Million Dollar Invitational. He was also the Executive Producer and sold the title sponsorship to Donald Trump, who served as the on-air host.

Mr. Batkin has received numerous digital media awards and speaks at many industry conferences. He has been quoted in major publications such as: The New York Times, The Wall Street Journal, Advertising Age, Brandweek, Mediapost, Business 2.0, and many others, on the evolution of digital and social media.

Andy is a graduate of Boston University with a B.S. in Public Communications. He has served as treasurer of the National Association of Interactive Services and on the board of directors of the ISA (Interactive Services Association). He was also a founding member of the Internet Advertising Bureau (the IAB).
Mr. Batkin was the Chairman of the Interactive Promotion Marketing Council and a member of the Board of Directors of the Promotion Marketing Association. He also served on the Board of Directors for the OVAB (now the Digital Place-based Advertising Association) and was co-Chair of the Conference Committee and Chair of the Media Operations Committee.

Mr. Batkin currently sits on the Advisory Board for the following companies:

iPowow – the leader in Participation TV

IZEA (NASDAQ: IZEA) – Connecting Influential Content Creators With the Worlds Biggest Brands

Andy resides in Marina del Rey, CA with his wife of 24 years, Bridget, and their daughter Samantha, a recent graduate of Purdue University.

All sessions by Andy Batkin