Eric Franchi

Co-Founder & CEO

Biography

Eric Franchi is co-founder of Undertone where he leads all thought leadership, media and industry relations on behalf of the company. A respected industry leader, Eric has been featured in publications including Ad Age, Adweek and The Wall Street Journal, on Fox Business News and on stages worldwide including IAB MIXX, Advertising Week and Cannes. He has held a place on the board of the Interactive Advertising Bureau (IAB) for several years, helping guide the digital advertising industry through a period of rapid growth and change.

As co-founder of Undertone, Eric helped the company grow from a boot-strapped startup in 2001 to a highly profitable ad network. The company pivoted to become the leader in high-impact digital advertising solutions for brands, and was successfully acquired by Perion (NASDAQ: PERI) in 2015. Eric began his career in digital in the industry’s early days as a sales executive for About.com. He is a graduate of Pennsylvania State University. He serves as an angel investor/advisor for multiple technology companies. In 2015 he started his highly influential newsletter The IO, which hosts a weekly roundup of the most important news in advertising technology of digital media.

All sessions by Eric Franchi