Nick Primola

SVP, Head of Industry Leadership and CMO Initiatives

Association of National Advertisers (ANA)

Biography

Nick Primola is Senior Vice President at the Association of National Advertisers (ANA) where he is responsible for spearheading the ANA’s core industry leadership initiatives across the community of CMOs across the ANA’s 700+ client-side member companies. While at ANA Nick also led the transformation of the ANA’s School of Marketing practice and has run several of the ANA’s Industry Leadership initiatives including the globally renowned Marketing2020 – Organizing for Growth initiative and the re-launch of the ANA Alliance for Family Entertainment. He has served as a Director on the Marketing Accountability Standards Board (MASB) and ran the ANA’s national Member Relations team. Before joining the ANA he spent about nine years with Citizens Financial Group/Royal Bank of Scotland. While there, Nick was a senior vice president in the marketing group, where he ran the one‐to‐one marketing practice, led the annual marketing planning initiative, established relationships and business protocols between Marketing and the Bank’s operations, customer service and technology departments, and launched the first media mix modeling initiative for the company. Prior to this Nick spent over eight years in NYC between Ogilvy and Y&R/Wunderman, and began his marketing career in Delaware at MBNA/Bank of America.

A graduate of Villanova University, Nick enjoys life in Bucks County, PA with his family and friends.

All sessions by Nick Primola